ExcelR - Digital Marketing Course Training in Bangalore

ExcelR Digital marketing training in Bangalore:

Digital marketing can be defined as best marketing strategy that is implemented in digital platforms through internet medium to reach the target audience. When compare to traditional marketing, digital marketing plays a crucial role and it can reach the audience very quickly. In traditional marketing we have to go towards the customers whereas in Digital marketing customers reach us through online. With this digital marketing training we can promote our business, products and services to increase our demand. Some of the places where digital marketing can be applied are search engines, social media, email and mobile applications.

Digital marketing is the trending era in the digital world not only allow for brands to market their products and services but also offer online support to make the customer feel supported and valued. Digital marketing provides advantage for brands and businesses. Through social media we can post our content in blogs and websites.

Modules that can cover in Digital marketing:

Digital marketing overview

SEO (Search engine optimization)

SMM & SMO (Social media marketing & optimization)

Google Ads

Email marketing

Content writing & marketing

Digital marketing SEO:

            SEO stands for search engine optimization. It is the process of generating traffic from different results like free and editorial results. Simply it’s the name given to an activity that attempts to improve search engine rankings. Generally SEO target different types of search including image search, video search and news search engines.

Whereas search engine optimization means optimizing the website by generating back links.

SEO is of two types

·         On page optimization

·         Off page optimization

On page in the sense modifying the things in our own website to generate more traffic and to rank higher. Word press is the best tool for modifying the site and generating the traffic. Page titles, Meta descriptions are the major factors in on page.

Off page means generating back links from other websites. We can improve the position of website in SERP (search engine results page). Link building is the most popular and effective off page technique.

This is one of the modules of Digital marketing to generate traffic and increase domain authority of our website. On the other hand we have Social media marketing and optimizing is other module in Digital marketing to increase high PR and DA. Google Ads is also best module which is paid version where we can create Ads such as search Ads , Display Ads etc.

            These are the different modules present in digital marketing that can be trained by our trainers with effective knowledge and support. Along with these modules ExcelR provides internship and 9 international certifications to the candidates which are very useful for candidates to crack the job immediately.